Award-winning designer Reena Ahluwalia's long love affair with diamonds continues with the introduction of Nurture By Reena - the world’s first lab-grown diamond designer jewelry line. Each jewelry piece features the extraordinary beauty and purity of sustainable, responsible, origin-guaranteed, 100% conflict-free and certified, lab-grown diamonds. Taking her inspiration from nature, as well as technology, Reena combines seemingly contradictory notions into fluid concepts that challenge convention, delight the eye and ignite the imagination.
According to Reena Ahluwalia, "Nature is what we are born to. Nurture is what moulds what nature gave us and makes us finally who we are. Nurture is what shapes us through experience and time, very much like my own design journey. Hence, “Nurture By Reena”. Nurture By Reena brand philosophy is rooted in these core values and aspirations - to nurture love, nurture dreams, nurture earth and nurture humanity. It keeps us focused on creating meaningful and romantic jewelry."
“The Moments Collection” is the first offering from Nurture By Reena. It combines diamond (smart) jewelry with wearable technology and merges style and fashion with deep personal meaning.
The Moments Collection
Using QR Code technology opens the door to a unique ecosystem that allows you to attach your most precious moments to your diamond jewelry. The lab-grown diamond pieces flip to discreetly reveal a QR code that is otherwise hidden from view while the jewelry is worn. The Nurture By Reena proprietary "Moments app" allows users to create and/or view/share a moment using QR code technology. Users can personalize their unique moment by custom creating personal message and by adding photo to create their moment. Using the app, the user can view/share content that can be accessed anytime and anywhere. Moments App is available for iOS and Android.
Each cutting-edge design unites the beauty of natural shapes with the precision of modern technology and brings to life Reena’s love of discovery. And while each piece embodies the unique vision of the artist, you’re invited to give it personal meaning through the stories you attach to it. Capturing an individual's unique moment and personal messages, the jewel can be effortlessly personalized with content that can be accessed anytime and anywhere. Like the eternal nature of a diamond, your jewel becomes a modern day digital talisman, a time capsule that captures and preserves your moment. The Moments Collection is offered in colorless, pink and yellow lab-grown diamonds, with a starting carat weight of 0.40ct. and includes rings, pendants and earrings. The collection is available with or without QR back-plates.
Both mined and lab-grown diamonds are real diamonds. Both have identical physical, optical and chemical properties. The only differences are the price and point of origin - mined diamonds are extracted from within earth were they have formed millions of years ago, whereas, lab-grown diamonds are grown above earth in diamond growing greenhouses. You now have a choice to buy diamonds based on the merits that appeal to you - mined or lab-grown. Choose what fits your values and preferences. It's your call, and isn' that a great thing! To learn more about lab-grown diamonds, please visit here.
Nurture By Reena in PRESS