Reena Ahluwalia was invited by the Gemmological Association of Great Britain (Gem-A) to speak on 'Diamond Storytelling Through Design & Art'. A topic Reena has spoken extensively about. Reena highlighted need for diamond industry to tell diamond stories that can authentically connect to next generations and their aspirations.
Diamonds already start as nature's art-forms. One thing we have learnt in the diamond and jewellery business is that each generation brings their own challenges and opportunities. Collectively as an industry we must have the vision to not only seek to understand the Millennials, but also the generation that will exert their market power after them. According to Reena, trends may come and go, but stories are truly cross-generational. Stories never go out of fashion. Stories, live on.
Established in 1908, the Gemmological Association of Great Britain, or Gem-A, is the world’s longest established provider of gem and jewellery education.
Reena Ahluwalia with Gem-A CEO, Alan Hart.
Gem-A CEO, Alan Hart with Reena Ahluwalia and Alan Bronstein. Image: Henry Mesa, Gem-A
Reena Ahluwalia Speaking at the Gem-A Conference 2017. Image: Henry Mesa, Gem-A
Chandra Horn, Reena Ahluwalia, John Bradshaw, Richard Drucker at the Gem-A Conference. Image: Henry Mesa, Gem-A
Reena Ahluwalia showing the Coronet By Reena spinning diamonds collection to attendees at the Gem-A conference. Image: Henry Mesa, Gem-A.
Wonderful Mark Cullinan of Cullinan Diamonds (his great grandfather was the owner of the famous Cullinan Mike), is now the owner of Reena Ahluwalia's blue diamond painting.
Wonderful Mark Cullinan of Cullinan Diamonds (his great grandfather was the owner of the famous Cullinan Mike), is now the owner of Reena Ahluwalia's blue diamond painting.