Billion Diamond Dreams: Crafting India’s Jewellery Narrative Through Cultural Authorship

India has always known how to make jewellery speak. As India’s luxury jewellery market expands across regions and class, the question is no longer whether India has a jewellery tradition, but whether it is ready to define a new design language for its billion dreams. Its continuing evolution requires a shift, towards cultural authorship.

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The Koh-i-Noor Diamond Painting by Reena Ahluwalia

The Koh-i-Noor is a diamond of monumental stature. "As an artist, I want to preserve the legend and legacy of Koh-i-noor through my painting and imprint it on the blockchain as a digital artwork NFT. I want to give back the Koh-i-noor to people, back to all who think it belongs to them." ~ Reena Ahluwalia

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Diamonds on World Postage Stamps

Diamonds on postage stamps stand as symbols of growth and vision for countries, representing aspirations, stories as well as pride in their natural resources. What could communicate this shining vision better than diamonds?! One of the most unique ways that the socio-cultural impact of diamonds has been celebrated is in postage stamps.

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The Mouawad Dynasty Diamond Painting by Reena Ahluwalia

When legendary diamantaire Mouawad acquired the Mouawad Dynasty diamond, Mouawad Co-Guardian Fred Mouawad commissioned Reena to paint it’s extraordinary beauty. The 51.03-carat, D, Flawless, Mouawad Dynasty Diamond is the largest best quality polished diamond in Russian history.

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Reena's Glorious, Luminous Diamonds - JNA (Jewellery News Asia)

Feature interview of Reena Ahluwalia and her diamonds.

Editor Marie Feliciano interviews Reena Ahluwalia in May 2017 issue of JNA (Jewellery News Asia). 

Diamonds & Millennials: Understand The WHY & The WHAT Will Be Answered

By Reena Ahluwalia. Blog appeared in GEMKonnect

Reena Ahluwalia speaking at the 'Design Inspirations 2017' seminar organized by the GJEPC.

Reena Ahluwalia speaking at the 'Design Inspirations 2017' seminar organized by the GJEPC.

What are the diamond jewellery trends that are shaping up the North American Millennial market in 2017?  

The Gem and Jewellery Export Promotional Council of India (GJEPC) recently invited me to speak and share my observations on this specific question at their design and trend forecasting annual seminar, Design Inspirations. This year’s topic focused on the challenges and opportunities around designing for the Millennials.

A great deal has already been written about the Millennials, their buying power and behaviour. Rightly so, Millennials now make the largest consumer market for diamond jewellery. According to a report by the De Beers Group, Millennials in the US alone account for over 60 per cent of this generation’s diamond jewellery purchases in the top four markets, namely – the US, China, India and Japan.

I’ll summarize what I said at the GJEPC seminar. Since the diamond jewellery market is too wide a spectrum, I decided to focus on a specific area — the non-bridal diamond trends, a rising star segment for Millennials in the US. The premise of my talk was to question why things trend, what influences and shapes them to become market forces. Truly understanding the why will help answer the what that is needed to appeal to the Millennials and the generation beyond.

One thing we have learnt in the diamond and jewellery business is that each generation brings it’s own challenges and opportunities. Collectively as an industry we must have the vision to not only seek to understand the Millennials, but also the generation that will exert their market power after them...

CONTINUE TO READ MORE: https://www.gemkonnect.com/blog/diamonds-millennials-understand-why-what-will-be-answered

Here are my top five diamond jewellery trends shaping the North American Millennial market in 2017 — Enamel, Geometric, Minimal, Meaningful and Open.Why do these five specific segments constitute trends? I believe these trends are a reflection of wh…

Here are my top five diamond jewellery trends shaping the North American Millennial market in 2017 — Enamel, Geometric, Minimal, Meaningful and Open.

Why do these five specific segments constitute trends? I believe these trends are a reflection of what the US Millennials hold close to their heart — self expression and individuality, their digital identity, shedding excess in the world full of information overload, making deep emotional connections, making an impact through their actions, decisions and pocket. CONTINUE READING: https://www.gemkonnect.com/blog/diamonds-millennials-understand-why-what-will-be-answered

The Portal of Quest - a painting by Reena ahluwalia

Our journeys are journeys of seekers and wanderers, a journey inwards. In quest of our being, of clarity and truth. I explore this notion in my work here. The Portal of Quest painting is from my 'Diamond Portal Series’.

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In the Name of Halloween - "Sorceress Diabolic"

All in the spirit of Halloween! I present to you...

"Sorceress Diabolic" - is a jewelry design concept by Reena Ahluwalia. 

"On a fatal night, at the witching time, the starless sky laments black and unmoving. The shadowy moon floats above. In this forbidden depths of darkness, prowls a diabolic sorceress with magic spells and dangerous enchantments. In her mask-macabre, glimmering like countess diamonds are trapped hopeless enchanted souls."

"Sorceress Diabolic" - a contemporary face-mask, designed to exaggerate and intensify the dark Sorceress’s legend. Concept drawing by Reena Ahluwalia.

"Sorceress Diabolic" - a contemporary face-mask, designed to exaggerate and intensify the dark Sorceress’s legend. Concept drawing by Reena Ahluwalia.

Mask components are angular and pointed, recalling the sharp teeth of howling wolves and outstretched wings of ravens. Like a visual warning, a separate mouthpiece mimics teeth and fangs. Concept drawing by Reena Ahluwalia.

Mask components are angular and pointed, recalling the sharp teeth of howling wolves and outstretched wings of ravens. Like a visual warning, a separate mouthpiece mimics teeth and fangs. Concept drawing by Reena Ahluwalia.